31% of Women Buy Beauty Products they Don’t Believe Work

There are millions of skincare products on the market allowing women more choices than ever. From snail slime to bee venom face masks to emu oil there are always super trendy products waiting for women to grab them. However, now that there are so many different brands on the shelves it can be hard for women to know which products to buy for their own personal use.

Of course, some products produce better effects than others, and this is not always dependent on the price; so what do women today really think about the beauty products that they use?

In order to shed some light on the matter, LoveMyVouchers.co.uk asked 1021 women aged 18 to 64 to answer some questions on the subject, and some very interesting findings were revealed.

According to the research, just under a third (31%) of those asked still regularly buy beauty products that they do not believe have much of a positive effect, if any effect at all. Whether this is simply down to habit, or whether they are persisting in the hope that allowing longer will lead to desired results is unclear, however it does seems that many women are not happy with the products that they continue to buy.

This figure is all the more surprising when you consider that when asked what the most important factor is when buying skincare products, 57% answered ‘Desired Effects’.

Other interesting figures uncovered during the research include the fact that 37% spend over £50 per month on skincare and the same percentage were unlikely to try out a new brand more frequently than once a year.

The question is, in such a competitive market, how long can companies rely on this brand loyalty when such a large proportion of customers appear to be dissatisfied with their beauty products?

Key Findings 

31% of the women asked did not think the beauty products they bought regularly had much of an effect, if any effect at all on their skin, despite 57% stating that their main reason for buying products was for the desired effect.
Despite over a third of the women asked spending more than £50 on skincare each month, only 23% believed that their regular beauty products had a fairly good or great effect on their skin.

Questions

1. How much do you spend on skincare products each month?

£0 to 20
£20 to £50
£50 to £75
£75 to £100
£100 plus

29%
34%
19%
15%
2%

2. How frequently do you try new brands?

Never
Every Couple of Years
Once a Year
A Few Times a Year
Every Month

5%
14%
18%
53%
10%

3. Thinking about the beauty products that you buy regularly, how much of a positive effect do you think that they have?

No  Effect
Not Much Effect
Slight Effect
Fairly Good Effect
Great Effect

6%
25%
46%
20%
3%

4. How do you find out about new beauty products?

TV
Internet
In Store
Magazines
Friends

24%
18%
16%
18%
24%

5. What is the most important factor to you when choosing skincare products?

Price
Brand Name
Ingredients
Desired Effects
Packaging

16%
9%
16%
57%
2%

Additional Information

http://www.lovemyvouchers.co.uk/press/