Average woman spends 35 minutes per day on daily beauty regime

Research by Elastoplast® Invisible Protection, reveals that the average woman spends 35 minutes on her daily beauty regime before work or college.  However they also found that many women are actually spending hours perfecting their looks each day, especially at weekends.

Having a wardrobe crisis is common with 54% experiencing a ‘clothes on, clothes off’ C.O.C.O moment – changing outfits 3 times or more before deciding on a final look.    The look they all want. whether it is Kylie Minogue’s smooth legs, Holly Willoughby’s beautiful hair and J-Lo’s perfect tan.

The researched also showed that women are willing to suffer for their looks.  Over half of women will risk pain and blisters for the sake of looking their best in their high heels. Nearly a quarter claim to have worn a bra that is too tight or uncomfortable because it makes them look better in their clothes. Just under a quarter of girls have worn ‘Bridget Jones’ control pants to look better in a dress, with women in their late twenties the most likely to wear them!

9 out of 10 women shave their legs to get rid of unwanted hair, and a sneaky 47% admit to using their boyfriend’s razor without telling them – often leading to nicks and cuts. Nearly half of women feel the need to cover up their legs with the help of tights or leggings to hide shaving mistakes, whilst nearly a third use an everyday plaster to conceal a nick – often drawing more attention to the area!

Elastoplast has introduced a product called Elastoplast Invisible Protection which might be the answer to making the beauty regime more pleasant.  It is claimed to be the first ever totally transparent plaster that offers an aesthetic alternative to ordinary fabric plasters since you can hardly see it on the skin. Invisible Protection is just like a second-skin; it’s ultra-thin and waterproof and will stay on all night – allowing the wearer to feel care-free and confident. Invisible Protection is available to purchase from all major retailers nationwide with an RRP of £2.99.

To mark the launch of Invisible Protection, Elastoplast have teamed up with expert beauty blogger, Becci Vallis, to create ‘Beauty SOS’ videos – fast and effective beauty advice for all girls on the go! Elastoplast’s ‘Beauty SOS’ videos are available to download for free to your computer and mobile phone from the new Invisible Protection website –