British women cyclists can now do it in style thanks to

The ever growing band of women cyclists in the UK will soon no longer have to compromise any of their style credentials thanks to which is officially launching this month. The websites imported bicycles from the Netherlands combine elegance and fun whilst also benefiting from a healthy dose of vintage glamour and are perfect for either a leisurely weekend trip or daily commuting.

With an extensive range of contemporary meets classic sit up and beg Dutch bikes, a selection of colourful accessories and cycling helmets that can only be described as fashion forward, the site is taking the image of the traditional cyclist and turning it on its head with its bright as a rainbow palette and safety wear that is mock croc.

.Norma McCaskill from My Beautiful Bike said, “Thanks to women like gold medal winning Victoria Pendleton and newcomers Laura Trott and Lizzie Armitstead, a whole new generation of women has been inspired to get on their bikes; British Cycling estimates that around 525,000 women now cycle once per week, with an incredible 1.2m cycling at least once every month.

We are passionate about cycling and import our range of bikes from Holland, where they know a thing or two about two wheels. Our collection of bicycles and stylish cycling accessories is fun, practical and functional. We don’t think cycles should be dull so you’ll find leopard print, mock croc and other materials taken directly from the catwalk decking out our bikes.”

Putting a fashionable spin on two wheels, the ultra chic’s designer-esque collection of superb quality, stylish Highlander are imported exclusively from Holland. Perfect city bikes, they are equally suited to work and play, making the ideal vehicle for the daily commute in the week, and supremely comfortable, high performance cycles for leisure rides at the weekend.

Available in seven unique colours and patterns, from Ice Blue to Jet Black, the Highlander bikes have a classic look and come complete with an abundance of useful features for modern living, including a rack to the rear, an enclosed chain, and front and back mudguards. A powder-coated steel frame ensures that each bike is able to withstand anything the British weather has to throw at it, whilst an integrated lock with key entry means the bike can be affixed to any appropriate bike stand. Whether cycling to brunch at the weekend or weaving through traffic to work on a Monday morning, the single-speed bikes are perfect for a multitude of purposes.

As well as traditional Dutch bicycles, also stocks a selection of vintage-style accessories to get around in style. Wicker baskets that can be affixed to the handlebars (perfect for carrying a picnic, a book bag or the contents of Saturday’s shopping spree), and chrome bike bells are among some of the top sellers. Safety considerations are also vital for those thinking of taking up cycling or getting back in the saddle, and’s range of Sawako Furuno helmets fulfil both style and safety criteria with aplomb. With a floral burst of green and blue, or a leopard-print exterior, the helmets achieve a classic and timeless look and can be paired perfectly with any of the bikes in store.

For more information and to buy online, visit