Lindsey Vonn becomes Tweezerman’s first ever brand ambassador

The world-renowned expert brand in beauty tools, Tweezerman, has announced that Lindsey Vonn, Pro Alpine Skier and Gold winner, will be their new brand ambassador for America. Being ambassador for the brand would entail collaborating with Tweezerman for ad campaigns and marketing gigs for the whole year, as well as being in Tweezerman’s first ever commercial and digital campaign aired on television.

Dr. Conny Wittke, President and CEO of the brand had said that Tweezerman is very proud to work with Lindsey, because Tweezerman, just like the athlete herself, has always strived to be the best, as second best is never accepted for the company. She also mentions that Tweezerman’s first television commercial will embody what Lindsey Vonn and the brand is all about, which is performance, precision and preparation.

Lindsey Vonn is the most decorated alpine skier in American history and is on her way to becoming the most successful ski racer as well. Six weeks after she turned 20, Vonn produced her first World Cup victory in Lake Louise, Alberta and has since captured a US record 57 World Cup wins, 14 FIS Alpine World Cup titles, 4 overall Crystal Globes and 2 World Championship titles.

In 2010, Vonn became the only American woman to have captured downhill gold at the Olympics and also added a bronze in Super G. 2012 proved equally exciting as Lindsey set a new overall mark for women’s Alpine skiing with 1980 points, securing her fourth overall title, and won titles in Downhill, Super G and Super Combined.

“I am very excited about the cooperation with Tweezerman because when it comes to beauty tools, Tweezerman is my only choice“, Ms. Vonn states. “In my profession, preparation, precision and performance are everything and I need top quality precision tools to get me to the finish line on and off the slopes.”

The partnership will kick off with a microsite, www.tweezerman.co.uk/lindseyvonn which will include engaging content such as an ambassador profile, product profiles of some of Lindsey’s favorite items including the award winning Slant Tweezer, Point Tweezer, ProCurl Lash Curler, Luxe Edition Crystal Slant Tweezer made with Swarovski® Elements, and new LED Lighted 15x Magnifying Mirror, exclusive behind-the-scenes videos, Lindsey Vonn beauty tips, an interactive picture gallery and social media feeds.