More 35-40 year old women opting for cosmetic surgery

An increasing amount of women aged 35 to 40 are choosing to get cosmetic surgery according to leading plastic surgeon Professor Lauren Kirwan. He practices in New York and on London’s Harley Street and last week appeared on BBC Breakfast to talk about the PIP breast implant debacle. She also wrote in to the Daily Mail Sunday to share her point of view that cosmetic surgery can help patients live longer.

According to Kirwan, there has been a 5% increase in the amount of women choosing to have cosmetic surgery with the number increasing every year at about the same pace for the last five years. Younger women generally choose to get liquid lifts.

These lifts consist of an injection of facial fillers that contains hyaluronic acid which is a gel substance that naturally occurs in the skin and helps the skin to retain moisture. The result is that it plumps cheeks and will lift up jowls that are sagging. Most people choose to combine it with Botox.

Younger women are tending to opt for the short-scar facelift (SSFL) – the same type Louise Mensch is suspected to have had. The SSFL sees the skin pulled upwards and re-draped over the bony structures of the face. Fat pads that have dropped with ageing are restored to their proper place.

This is new unintrusive and really has only a maximum two week down time, costs around £10,000 and last for 10 years.

“This is a miracle treatment for many young women wanting to cut off the effects of ageing at the pass,” says Professor Kirwan. “They don’t want to wait until they look older. They strike in advance. It is the perfect choice for those seeking to turn back the clock. It redefines the lower face, jawline and upper neck. It lifts the mid-face and the only visible sign it leaves is a 0.4in scar tucked into the crease where the ear joins the cheek. The rest of the incisions are hidden in the hairline and the back of the ear.”

Mini-facelifts, such as the one-stitch facelift, also attract younger women and cost approximately £2,000 but lasts only 1 year. Professor Kirwan performs this 30-minute procedure under local anaesthetic. It involves a semi-circle of skin being removed at the hairline at the top of the ear, the skin and tissues over the cheeks are pulled up as the wound is stitched together. Scars are hidden in the hairline.

In these distressing and troublesome times, the procedure acts as a ‘refresh’ with no one having a clue that you have anything done whatsoever.

Professor Kirwan continues: “Surgical techniques have become significantly more refined in the past decade and the surgery is tailored to the individual while retaining a very natural result.”

Professor Kirwan, a member of the British Association of Aesthetic Plastic Surgeons, has seen demand rise by 250% in two years and the facelift is now one of the top three procedures he offers.

New figures released by the British Association of Aesthetic Plastic Surgeons show that demand for  surgical facelifts performed by the organisation’s members rose by 4.7 per cent to 4,700 in 2011.

Professor Kirwan says: “The growing acceptance of Botox and fillers by women under 30 has made the step-up to cosmetic surgery much less scary.”

Infact, it’s younger women recommending cosmetic procedures to their friends that have grown the category of younger women opting for cosmetic surgery. “If it’s the done thing in the young social circle and the results are fantastic, then this is playing a major part in why so many younger women are opting for cosmetic procedures,” says Professor Kirwan.