Face Up Beauty plans to re-launch its website with a brand new user friendly look just two months after it hosted its soft launch. The beauty blog is focused on helping people find the right anti-aging products. Some of the changes to the website will be better branding, a new logo, and a more creative color scheme complemented with new features that will help readers easily find the posts that relate to products they want to know more about.
The blog has been created by freelance journalist Tracey Snell to fill a gap in the market. There are thousands upon thousands of beauty blogs but the vast majority of them cater for the youth market and have a heavy emphasis on cosmetics. www.faceupbeauty.com is focused on anti-ageing skincare and home beauty devices, and will only cover cosmetics enriched with anti-ageing ingredients, fast becoming a growing trend in the market.
Tracey, a writer with a life long interest in skincare, says: “Advances in affordable skincare, home devices and clinic-based treatments are contributing significantly to a massive growth in the anti-ageing beauty market. People are becoming much more aware of the causes of premature ageing and of the products and services available to help them tackle these skin concerns.”
She adds, “While there are some anti-ageing sites and blogs out there, it is a vastly under serviced market. Face Up Beauty’s USP is its theme, combined with its mix of regular new product launch stories, in-depth skincare and device reviews, plus opinion.”
According to a report published in January by Transparency Market Research*, the global anti-ageing market was valued at $122.3bn in 2013 and is expected to grow at a CAGR of 7.8% from 2013 to 2019, to reach an estimated value of $191.7bn in 2019.
Meanwhile, market research and managing consulting group Kline, will reveal next month in its annual Beauty Devices: Global Marketing Brief** another year of positive growth in the at home device market, following last year’s 20% gain.
The Anti-ageing Health & Beauty Show, whose premier annual UK event this year takes place 10-11 May at Olympia, London, says it is key for brands like itself to work with beauty bloggers.
Shelley Williams, Show Organiser, Anti-Ageing Health & Beauty Show 2014, says, “With such a dizzying array of information flooding the anti ageing market, trustable beauty blogs founded by expert writers with a track record in the industry are a great way to gather knowledge and expertise. As a leading consumer show we collaborate only with trusted credible beauty bloggers to grow our community of visitors and followers, and provide them with sensible knowledge.”
Since its launch in January, Face Up Beauty has published a number of early look skincare reviews including Kiehl’s Powerful Wrinkle Reducing Cream and Temple Spa’s eagerly awaited Eye Truffle. It also recently joined forces with the Anti-ageing Health & Beauty Show to offer readers a special 2-for1 deal on entry tickets to its event. In addition, it has been appointed to the Mumsnet Bloggers Network.
Tracey has more than 10 years experience as a trade journalist. She is a former managing editor of Music Week, as well as a former staff journalist on leading technology titles, and has been freelance since 2000. She has also done PR for nme.com, Abbey Road Studios and a number of creative industry brands.