Revolutionary KitBrix sports bag helps athletes save time and keep it together

Getting fit and staying organised are two of the most popular New Year’s resolutions people make each year, and whether you’re a couch potato getting active or an athlete trying to stay at the top your game, having your kit organised and protected can take the stress out of training, help maintain motivation and maybe even make the difference between winning and losing. Help is at hand from an innovative new product, KitBrix, which is set to become the must-have accessory to help sportsmen and women everywhere to stay organised, save time and keep it together.

KitBrix is a unique modular sports bag solution. Intelligently designed with military robustness, all KitBrix are made from heavy-duty, double-lined tarpaulin, with a reinforced base, padded straps and easy-pull zips, and feature easily identifiable icons so athletes can grab exactly what they need in seconds. The versatile KitBrix design allows athletes to zip together as many “brix” as they need so they can carry, transport or store all their equipment easily, and then simply remove each module independently as and when they need it.

KitBrix is the brainchild of Robert Aldous, an ex-military officer who has experienced first-hand the stress of arriving at an event ill-prepared with disorganised or even lost kit. He set about using his experience in the armed forces to design a solution that allowed him to store, transport and organise his kit with military precision. Robert partnered with one of the UK’s leading female entrepreneurs, Lara Morgan, to perfect the product and bring KitBrix to market. Aside from investing in several businesses and being a mum to three young sporting stars, Lara is herself a top triathlete, having represented Great Britain in the 2011 World Championships in Beijing, so she understands the qualities required for a product to not only meet the needs of athletes, but also organise her children and succeed as a business. These two sports nuts are now revolutionising the sports bag market, with what is set to become the latest great British design success story.

While KitBrix is designed and built to meet the needs of top performance athletes, it is priced to be accessible even to enthusiastic amateurs and active families, retailing at just £39.99. Each robust “Brix” offers a huge 25L capacity, in addition to waterproof security pouches, mesh outer compartments for easy access to accessories, and internal touch-and-use pockets that allow athletes to store and operate smart phones and tablets without having to rummage through mountains of kit.

A personal interview conducted by Tri247 with Robert is available at

KitBrix is available now from and selected specialist retailers, priced £39.99.