We all love to have super sleek locks, fact, but why are we currently spending an absolute fortune on straighteners? There are so many kinds available that the choice is mind boggling, and many of us don’t have a clue what we should be looking for.
45% of women in the UK and 20% of men now own straighteners, and the iconic British brand Sassoon thinks it’s about time that we are set straight on the subject of straighteners. We need to stop focusing on the temperature that they reach and concentrate on what makes a really great pair of straighteners.
Straighteners can dry out hair and leave it brittle and lacklustre, we should always look for Ionic Technology when we are shopping for straighteners. This emits negatively charged ions directly onto the hair shaft to break down the molecules of water and trap the moisture in, leaving it smooth, shiny and super glossy.
The Hydragloss straightener from Sassoon boasts ionic technology that is variable so you get great locks whatever style or hair type you may have. The ceramic plates also have 9 different heat control settings to give you a super smooth style. Depending on your hair type or style you can set the heat anywhere between 150°c – 230°c. A clear display panel shows you in LCD shows you exactly what setting you are using to get the best results.
Ceramic plates: Ceramic plates allow for smooth contact with the hair shaft, preventing snagging and minimising heat damage which can sometimes occur during hair styling. They also improve heat distribution through the hair so that results are perfect every time. Sassoon’s Perfectly Smooth Straighteneris the ultimate tool for adding that finishing touch to straight, sleek styles. Featuring ceramic plates with a top temperature of 230°c, straightening is quick and simple achieving smooth styles at home that really wow.
Variable heat settings:Not all hair is the same, and we don’t all need a sizzling heat to iron out kinks. High heat can damage fine hair, so the hottest temperatures don’t always lead to the best styles. Sassoon’s Platinum Edition straightener always gives maximum hair protection with the glitziest of results
The 25 variable heat settings and luxury heat-proof pouch separates the product from its competitors. Sleek, straight hair that glimmers is achieved with the styler’s superior heat conductivity, and its ionic technology smooths down hair cuticles for swishable locks.
Ease of use:Let’s face it, technology isn’t everything and sometimes we just want a straightener we can drop into our bags and use after the gym or for a quick fix in the office before after-work drinks. Sassoon’s Limited Edition Maxi Mini straighteners are ideal for women on the go. The straightener duo provides great styles at home or out and about. A full size straighteners ceramic plates minimise heat damage to the hair cuticle. The easy to manage swivel chord makes styling at home even simpler.
The duo also includes a powerful 200°c palm sized mini straightener which can be tossed into the handbag, for hair in a hurry to take you through from day to night.Sassoon styling products are available from all good electrical retailers. For more information on the Sassoon range, please contact Rachel Stephens or Pip Rogan.